What you can't sell

Every listing is checked before buyers can see it, including items you add here, in the app, or bring over from Shopify or WooCommerce. Most checks take a few seconds and you'll see the result as soon as you save.

If something doesn't fit our policies, we'll tell you exactly why and what you can change. Anything we're unsure about is looked at by a real person on our team, usually within a day. When you edit the words or photos of a live listing, it's checked again; changing the price or stock isn't.

Anything made to be smoked, vaped or used for nicotine.

• Cigarettes, cigars and rolling tobacco
• Vapes, e-cigarettes and e-liquids
• Nicotine pouches, snus and chewing tobacco
• Herbal smoking blends

Usually fine: Decorative ashtrays and vintage tins sold empty; Art and prints that show smoking.

Illegal or controlled drugs, CBD and hemp products, and anything made for taking drugs.

• Illegal or legal-high substances
• CBD and hemp extracts to eat, smoke or put on skin
• Psychoactive plants, mushrooms and spores
• Bongs, grinders, rolling trays and pipes sold for drug use

Usually fine: Hemp fabric, rope and yarn; Mushroom-shaped decorations and art.

Medicines, supplements and anything claiming to treat, cure or prevent an illness.

• Prescription and over-the-counter medicines
• Vitamins, supplements and weight-loss products
• Creams, oils or teas that claim to heal or cure
• Medical devices and contact lenses

Usually fine: Handmade soaps, balms and candles described without medical claims; Wellness-themed art and journals.

Drinks containing alcohol, because they need licences and age checks we don't offer yet.

• Beer, wine, spirits, cider and liqueurs
• Alcohol gift hampers
• Home-brew kits that include alcohol

Usually fine: Glassware, decanters and bar tools; Empty bottles and labels; Alcohol-free drinks.

Anything designed to hurt people, and blades that need age checks on delivery.

• Guns, replica or imitation guns, parts and ammunition
• Knives, swords, axes and other bladed items
• Knuckle dusters, batons and stun guns
• Pepper spray and self-defence sprays
• Fireworks, explosives and their ingredients

Usually fine: Butter spreaders and blunt cheese knives; Weapon-themed art, prints and toys that can't be mistaken for the real thing.

Sexually explicit items, images or descriptions.

• Sex toys and adult products
• Explicit or pornographic art, photos and books
• Listings with sexual descriptions

Usually fine: Tasteful figure drawing and life-study art without explicit content; Lingerie and swimwear shown modestly.

Counterfeits and items using brands, logos or characters you don't have permission to use.

• Replica or 'inspired by' designer goods
• Items with sports club, band or company logos
• Cartoon, film and game characters without a licence
• Copies of someone else's artwork or patterns

Usually fine: Your own original designs; Genuine pre-loved branded items described honestly; Officially licensed goods you can show a licence for.

Anything that promotes hatred, violence or discrimination.

• Hate symbols and extremist items
• Items that glorify violence, terrorism or criminals
• Content that mocks people for their race, religion, disability, gender or sexuality

Usually fine: Genuine historical items described in an educational way, checked by our team.

Live animals, and products from endangered or protected species.

• Live animals, insects and fish
• Ivory, tortoiseshell, coral and rhino horn
• Products from protected or endangered species
• Human remains

Usually fine: Responsibly sourced feathers, shed antlers and naturally shed items where legal; Animal art and pet accessories.

Items that aren't safe to sell or post.

• Hazardous chemicals, poisons and pesticides
• Recalled products
• Unsafe children's items, such as toys with loose small parts for under-3s
• Batteries or items that can't be posted safely

Anything that's illegal to sell, plus things that aren't products.

• Stolen goods
• ID documents, passports, licences and certificates
• Gift cards, vouchers, money and financial products
• Accounts, followers, reviews or other online services
• Gambling, lottery and betting products

Listings that send buyers elsewhere to pay or to buy.

• Asking buyers to pay by bank transfer, PayPal or WhatsApp
• Phone numbers, emails or links to buy somewhere else
• Placeholder listings with nothing actually for sale

Usually fine: Mentioning your social media handle so buyers can see more of your work.

Shops or listings that pretend to be a brand, a company or another person.

• Shop names like "Nike Official" or "Apple Store UK"
• Using a brand's logo as your own shop logo or banner
• Claiming to be an official or authorised seller of a brand when you aren't
• Copying another seller's shop name or photos

Usually fine: Your own name or your own brand; Saying honestly what a vintage or second-hand branded item is, like "1990s Levi's denim jacket".

Listings that don't honestly show what the buyer gets.

• Photos of a different item
• Keyword stuffing or titles unrelated to the item
• Mass-produced items listed as handmade by you
• Spam or gibberish

Our checks are careful, but nobody's perfect. If your listing was turned down and you think it's allowed, open it in your Shop manager and choose Ask a person. Tell us a little about the item and a real person will take another look.

Laws differ around the world, so you're also responsible for making sure you can legally sell and send your items to your buyers. The full rules are in our terms of use.